Today, Barbie is all about multimedia, living in a Dreamhouse that includes LED touchscreens to make Barbie digital outfits and video screens in the pretend elevator playing “webisodes” of Barbie and her friends.
“It’s a whole new world of Barbie,” said Lisa Cassidy, 44, of Miramar, who brought her daughters, Riley, 8 and Sidney, 10. “It’s not just the doll we knew.”
Still, the Dreamhouse Experience leans on time-tested favorites, including baking and dressing up, retaining aspects of the original dreamhouse that debuted in the 1960s.
Kids can make cupcakes on a touchscreen inside the all-pink kitchen, play with huge pieces of jewelry, stand in a “glitterizer” inside Barbie’s bedroom and watch a dolphin come out her bathroom’s toilet. The experience culminates with girls getting made up and dressed up to participate in a fashion show on a catwalk, with adult “Barbie friends” instructing the girls on how to pose with their hands on their hips and blow kisses at the audience.
“Cool!” squealed a dozen girls, ages 2 to 10, as they toured the dreamhouse with their mothers on Friday.
“I think it’s awesome. It’s a girl’s dream come true,” said Michelle Sherman, 44, who brought her 4-year-old daughter, Samantha Ruby. “Who wouldn’t want to live in Barbie’s house?”
In this replica, pink abounds, from the bathtub to toilet paper, tutus, hair driers, curlers and towels. An “endless” walk-in closet even contains retro Barbie clothes and shoes, along with life-size glittery shoes and purses.
“I love it, it’s just like in all her movies,” Riley Cassidy said. “It’s really pink, so it’s awesome.”
Barbie’s Dreamhouse Experience has been in the works for 18 months, Rahofer said. The group chose South Florida for the weather, as well as for its combination of a large local community and an abundance of tourists.
Open seven days a week, the dreamhouse will remain on site, in the former Hard Rock Café building, until at least August 2014, Rahofer said. Individual ticket prices range from $14 to $29.99 for a VIP Megastar ticket.